BUS 89
Advertising
Course Description
This course will explore advertising as human communication, examining its historical, economic, and social aspects. We will delve into why organizations use advertising and the crucial role of advertising agencies in the process. The course will cover creative strategy, focusing on developing messages through art and copy, and media strategy, addressing where and when to place these messages effectively. We will also explore the development of advertising budgets and the analysis and creation of successful advertising campaigns.
Class Details
| CRN | Course | Section | Days | Times | Instructor | Loc |
|---|---|---|---|---|---|---|
| 48609 | BUS 89 | 64Z Seats open | No set days | TBA-TBA | Oduro Takyi | ONLINE |
Class Dates: This class runs from 2027-04-05 to 2027-06-25.
Footnote:
BUS-089.-64Z: Fully ONLINE. This is an online class that does not have scheduled meetings, however, there will be a Zoom orientation at 6:00pm on the first day of class. Students can log in anytime to do the required weekly course work. Students must have access to a computer, the internet and an individual email address. We recommend a laptop or desktop computer to successfully complete the course; a tablet or phone may not be adequate for all assignments and tests. Most De Anza classes will use the Canvas course management system. Information about Canvas and Online Education Orientation can be found in Canvas on the Student Resources page: https://deanza.instructure.com/courses/3382. The Student Online Resources hub with extensive information and tips can be found at deanza.edu/online-ed/students/remotelearning.
Class Materials
Course Details
- Units
- 5 Units
- Hours
- Weekly Lecture Hours: 5
- Weekly Lab Hours: 0
- Program Status
- Program Applicable
- Credit
- Credit - Degree Applicable
- Grading Method
- Letter Grade
- Pass/No Pass
Requisite and Advisory
- Advisory
- ESL 272 and ESL 273, or ESL 472 and ESL 473, or eligibility for ENGL C1000 or ENGL C1000H or ESL 5