Advertising as human communication; historic, economic, and social aspects of advertising; why organizations use advertising; role of advertising agency; creative strategy (developing messages through art and copy) and media strategy (deciding where and when to place the messages); development of advertising budgets; analysis and creation of successful advertising campaigns.
|44129||BUS 89||11Z||·T·R···||05:30 PM-06:45 PM||Dionne Morgan||ONLINE|
Class Materials: View textbook and/or other materials for this course available at the Bookstore.
Class Dates: This class runs from 2021-04-05 to 2021-06-25.
Footnote InformationBUS-089.-11Z: This is an online class with SOME scheduled meetings as noted in the class listing. The rest of the class can be completed independently each week on the student's own time. Students must have access to a computer, the internet and an individual email address. Most De Anza classes will use the Canvas course management system. Information about Canvas and Online Education Orientation can be found in Canvas on the Student Resources page: https://deanza.instructure.com/courses/3382. The Student Online Resources hub with extensive information and tips can be found at deanza.edu/online-ed/students/remotelearning.
- 5 Units
- Five hours lecture (60 hours total per quarter).
- Gen Ed
- Non-GE Class
- Program Status
- Program Applicable
- Credit - Degree Applicable
- Grading Method
- Letter Grading
- EWRT 211 and READ 211, or ESL 272 and 273.