Advertising as human communication; historic, economic, and social aspects of advertising; why organizations use advertising; role of advertising agency; creative strategy (developing messages through art and copy) and media strategy (deciding where and when to place the messages); development of advertising budgets; analysis and creation of successful advertising campaigns.
|46430||BUS 89||66Z||·······||TBA-TBA||Dionne Morgan||ONLINE|
Class Materials: View textbook and/or other materials for this course available at the Bookstore.
Class Dates: This class runs from 2019-05-20 to 2019-06-28.
Footnote InformationBUS -089.-66Z: This is an accelerated, late start, 6-week online course. This course runs 5/20/19 through 6/28/19. Students must have access to a computer, the Web and an individual email address. Exclusively using a tablet or phone may prevent you from successfully completing a course. Information about Canvas and Online Education Orientation can be found in Canvas on the Student Resources page: https://deanza.instructure.com/courses/3382
- 5 Units
- Five hours lecture (60 hours total per quarter).
- Gen Ed
- Non-GE Class
- Program Status
- Program Applicable
- Credit - Degree Applicable
- Grading Method
- Letter Grading
- EWRT 211 and READ 211 (or LART 211), or ESL 272 and 273.