BUS 89

Course Description

Advertising as human communication; historic, economic, and social aspects of advertising; why organizations use advertising; role of advertising agency; creative strategy (developing messages through art and copy) and media strategy (deciding where and when to place the messages); development of advertising budgets; analysis and creation of successful advertising campaigns.

Class Details

CRN Course Section Days Times Instructor Loc
11547 BUS 89 61Z ······· TBA-TBA Dionne Morgan ONLINE

Class Materials: View textbook and/or other materials for this course available at the Bookstore.
Class Dates: This class runs from 2019-07-01 to 2019-08-11.

Footnote Information

BUS -089.-61Z: Online Course. Students must have access to a computer, the Web and an individual email address. Information about Canvas and Online Education Orientation can be found in Canvas on the Student Resources page: https://deanza.instructure.com/courses/3382

Course Details

5 Units
Five hours lecture (60 hours total per quarter).
Gen Ed
Non-GE Class
Program Status
Program Applicable
Credit - Degree Applicable
Grading Method
Letter Grading


EWRT 211 and READ 211 (or LART 211), or ESL 272 and 273.
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