About Me

"It ain't the things you don't know what gets you in deep trouble. It's the things you know for sure, but what ain't so" -- Anonymous

Gordon Smith is a long-time entrepreneur who was an executive of several successful Silicon Valley start-ups. He is also passionate about working with environmental and educational non-profits. A father of two sons currently in college, he is a very active wilderness hiker, sailor and camper, and is especially enthusiastic about guiding visitors to experience the wonder of the elephant seals at Ano Nuevo State Park, where he is a docent naturalist.

Gordon also regularly works as a volunteer coach and judge at the Startup Cup, which provides coaching for young startup entrepreneurs and the opportunity to compete for cash prizes based on their business plan and their ability to execute it.

Gordon spent over 25 years in a variety of marketing and business development positions with technology firms. Several of these were venture-funded technology startups, where he was VP of Marketing for Internet companies providing networking software, hardware and services, as well as for one which was a solar energy services company. Later, he consulted extensively, particularly in the renewable energy industry, which dovetailed with his strong commitment to environmental causes.

It is these skills and experiences gained from working with new, fast-growing, scrappy companies which he would like to share with De Anza business students.

Classes I Teach

Winter 2019

35121BUS 901Principles of Marketing

Fall 2018

21682BUS 105YIntroduction to Business
23970BUS 901Principles of Marketing


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