Careers in Marketing Management

young woman with arms crossedMarketing is an essential element of business success. At some companies, everyone is considered part of the marketing team.

Marketing involves conceptualizing, pricing, promoting and selling products and services to customers. Marketers study the competition, position a product in the marketplace and carry out promotional campaigns to increase sales.

Career opportunities include product and brand management, advertising and public relations, events coordinator, sales and sales support, market research and retailing.

Employment Outlook: 2016-2026

  • The number of jobs for marketing managers is expected to grow by 15.5%
  • Jobs for sales managers are expected to increase 9.6%
  • Jobs for market research analysts are expected to increase 28.3%

These ten-year projections are calculated by California's Employment Development Department, which collects data about the state's workforce and economic trends.

Marketing Management at De Anza

young man leaning back with smileThe Business Department at De Anza offers a certificate and a degree in marketing management.

 These programs cover the fundamentals of business along with specific marketing principles such as advertising, pricing, promotion, sales, strategy and management.

Students can complete the requirements to earn a certificate while they continue to work toward a degree. Both programs will prepare students for a career in marketing. They can also provide valuable training for professionals who are looking to expand their skills. 

Business Administration

  • Certificate of Achievement - Business Information WorkerDetails for Certificate of Achievement - Business Information Worker

    The Business Information Worker (BIW) Certificate of Achievement is designed to prepare students for entry-level office and administrative support in a variety of job positions, including general office clerks, retail salespersons, customer service representatives, receptionists and information clerks.

    Degree Requirements

    View in Catalog

    Gainful Employment Disclosure

  • Certificate of Achievement - EntrepreneurshipOnline OptionDetails for Certificate of Achievement - Entrepreneurship

    Students pursuing the Certificate of Achievement in Entrepreneurship are taught the fundamentals of small business administration and business planning. The certificate is designed to prepare students for the challenges they are likely to encounter in starting and maintaining a small business.

    Degree Requirements

    View in Catalog

    Gainful Employment Disclosure

  • Certificate of Achievement - Business AdministrationOnline OptionDetails for Certificate of Achievement - Business Administration

    The Business Administration Certificate of Achievement introduces the fundamental concepts and practices of business. Students obtain a basic understanding of the operation, methods, and purpose of each of the major functional areas within business: management, human resources, operations, marketing, accounting and finance. Students also learn business law fundamentals.

    Degree Requirements

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  • Associate in Arts - Business AdministrationDetails for Associate in Arts - Business Administration

    The A.A. degree in Business Administration is a general business degree for those who want to pursue any of the numerous career possibilities in the field of business such as customer service/support representative, warehouse/ distribution supervisor, payroll clerk/administrator, accounts receivable clerk, collections analyst, executive assistant, and contracts administrator. this degree provides students with an understanding of basic business practices, including operations, methods, and purpose, and an introduction to the major functional areas within business.

    Degree Requirements

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  • Associate in Science-Transfer - Business AdministrationDetails for Associate in Science-Transfer - Business Administration

    The Business Administration major consists of courses appropriate for an Associate in Science in Business Administration for Transfer degree, which provides a foundational understanding of the discipline, a breadth of coursework in the discipline, and preparation for transfer to any CSU that accepts the Transfer Model Curriculum (TMC). Potential careers students may enter upon completion of this program include: payroll administrator, warehouse associate, accounts receivable administrator, accounts payable administrator, retail sales, customer service, executive assistant, and contracts administrator. The Associate in Science in Business Administration for Transfer is intended for students who plan to complete a bachelor’s degree in Business Administration at a CSU campus. Students completing this degree are guaranteed admission to the CSU system, but not to a particular campus or major. Students transferring to a CSU campus that does accept this degree will be required to complete no more than 60 (semester) units after transfer to earn a bachelor’s degree. This degree may not be the best option for students intending to transfer to a particular CSU campus or to a university or college that is not part of the CSU system. In all cases, students should consult with a counselor for more information on university admission and transfer requirements.

    Degree Requirements

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  • Certificate of Achievement - Management Information Systems SupportNEWDetails for Certificate of Achievement - Management Information Systems Support

    The Certificate of Achievement in MIS Support prepares students for employment within business as an MIS Support Specialist. Students will be introduced to the primary functions of a business, professional conduct, and concepts in software programming, business information systems and computer support. The courses incorporated in this certificate program are also transferrable toward a Bachelor of Science degree in Business Administration, with a concentration in Management Information Systems.

    Degree Requirements

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  • Management

  • Certificate of Achievement - ManagementDetails for Certificate of Achievement - Management

    In the Certificate of Achievement in Management, students learn the fundamentals of general business administration, management, human resources and leadership, among other areas of study. Students develop practical knowledge and skills for formal management roles or other positions of influence. Successful students will also be prepared for higher-level job responsibilities and be able to communicate more effectively. De Anza College’s Management program is built on the ladder concept, whereby students can complete a Certificate of Achievement en route to the A.A. degree.

    Degree Requirements

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    Gainful Employment Disclosure

  • Associate in Arts - ManagementDetails for Associate in Arts - Management

    The A.A. degree in Management prepares students for a career managing and leading employees in positions such as (but not limited to) service manager, retail sales manager, customer service supervisor, office manager, human resources coordinator, employee benefits associate, construction project manager, hotel/hospitality supervisor or management trainee. students learn the fundamentals of general business administration, with an emphasis on management, leadership, and human resource management.

    Degree Requirements

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  • Marketing Management

  • Certificate of Achievement - Marketing ManagementDetails for Certificate of Achievement - Marketing Management

    Students learn the fundamentals of general business administration, marketing, selling, advertising, and other related functions. They also prepare for a wide variety of marketingrelated careers. The Marketing Management program is built on the ladder concept, whereby students can complete a Certificate of Achievement en route to the A.A. degree.

    Degree Requirements

    View in Catalog

    Gainful Employment Disclosure

  • Associate in Arts - Marketing ManagementDetails for Associate in Arts - Marketing Management

    Students pursuing an A.A. degree in Marketing Management prepare for a wide variety of marketing-related careers such as marketing events coordinator, retail sales manager, marketing communications associate, inside sales representative, sales specialist/coordinator, and sales support specialist. students learn the fundamentals of general business administration with an emphasis on marketing, advertising, selling, international business and management.

    Degree Requirements

    View in Catalog


In addition to the programs listed above, you may be able to apply courses in this department toward General Education requirements.

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Financial Aid

Program Contact

Byron Lilly

Byron Lilly
Business Department Chair

408.864.8431
lillybyron@deanza.edu

Dana Kennedy
Division Administrative Assistant

408.864.8796
kennedydana@deanza.edu


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